Ryerson Entertainment Conference – Rebrand

The Ryerson Entertainment Conference is one of the most exciting and unique conferences hosted by Ryerson University. I had the pleasure of re-branding the Ryerson Entertainment Conference’s hiring campaign for 2019 and the resulting marketing collateral set the tone for the design language adopted by the conference for the year. The specific challenge for this project was to introduce new visual elements that would help the conference further differentiate itself while also staying true to certain brand guidelines that were part of the conference’s identity.

These posters, social media banners and logos served as the unveiling of the new look and direction of the conference’s visual identity. We started off by introducing liquid elements into the design language to complement specific geometric shapes that were already part of the existing brand. I further utilized bright colour gradients in tandem with sleek solid colours to create a visual identity that was capable of grabbing ones attention consistently while remaining easily adaptable across mediums and platforms. We wanted to design a look that would truly represent the conference’s vision and strike a balance between being polished and artistic.

I was very happy with the results and believe we managed to elevate the conference’s brand to a new level. In hindsight, I believe may of the bold design directions the conference has undertaken over the past years have its foundations in many decisions we made launching the rebrand in 2019. Personally, it was an opportunity to get more involved on the creative direction/graphic design end of my skillset and gave me alot of valuable experience translating technical skills into a truly unique visual identity.